Pure Adventures (3 testimonials)

In business since 1994


Pure Adventures is a leader and specialist in active vacations in Europe for cycling tours and hiking tours. Since its inception Pure Adventures has been a pioneer in popularizing the self-guided cycle touring travel concept with creative itineraries that feature the best of each country at the greatest possible value to you. The company will arrange your routes, accommodations, luggage transfers, and more by only using the expertise of locals for guides, route development, sites to see, people to meet, where to eat, shop and experience life as a local would. With many different itineraries lasting as few as four days or as many as 14 days ranging from easy to challenging, every traveler is sure to find a tour to fit their needs.

View our Trips


6501 E. Greenway Pkwy #103-439
Scottsdale, AZ
85254 USA


Testimonials (3)

  1. Reviewer: Andy C.
    'The trip was great! I lived in France for 5 years and took many great trips around Europe, but this may well have been the most memorable!'
  2. Reviewer: B. Van Hook
    The trip exceeded my expectations in just about every way. It was awesome and challenging to be alone on a bike in a foreign country. I would recommend it to anyone with a sense of adventure who is in good health.
  3. Reviewer: Heidi Ray located in CO USA
    Costa Brava Explorer - This is a WONDERFUL tour.  Bo was amazing and helpful, as were his directions and additional information in the hand-outs of things to see and recommended stops and restaurants.  I will recommend Pure Adventures to my bicyclist friends, and will certainly return to you for our next European bicycle adventure!

Leave a comment using Facebook

This operator has not posted any deals at this time.

View our Trips

Prominent affiliations & awards

  • Adventure Travel Trade Association
  • STI: Sustainable Travel International
  • : National Geographic's ADVENTURE Award

Our commitment to sustainable travel

In 2008, LRB Flagship, which owns the brands Pure Adventures, Discover France, and Cycling Classics is continuing its commitment to the environment and to conservation. We joined Sustainable Travel International (STI) in 2006 and starting purchasing the carbon offsets to make tours carbon neutral for all tours in 2007. We are continuing again in 2008. Some may ask, "What does this mean, exactly?"

We are pleased to say that because we buying offsets through STI, we have verifiable projects that are making measurable differences. Our program in 2008 is the purchase of Green-e Certified Green Tags; they are USA Renewable Energy projects. Specifically: Bonneville Environmental Foundation (BEF) Green Tags are also known as renewable energy certificates (REC) which are market based commodities representing 1,000 kilowatt hours (1 Megawatt hour) of electicity generation from renewables such as solar, wind, hydro, and biomass. The tags meet strict criteria including Green-e certification. (www.green-e.org) The following projects are receiving support from the dollars we contribute when you purchase a tour:

White Creek Wind Project - 205 MW wind farm in Roosevelt, WA. USA

Condon Wind Project - 49.8 MW wind farm near Condon, OR. USA

Foote Creek Wind Project - multi-phase wind farm in Carbon County, WY. USA

A host of other wind projects located in the USA are also recipients; for a full list and details, please visit the STI website on this link.

What else does LRB Flagship do to minimize environmental impact?

1. We eliminated brochures in 2003; all of our tour listings and details are online, among these pages, and we make every effort to be available quickly by email and phone to answer questions so as to make brochures unnecessary for booking a trip.

2. Our travel documentation is sent electronically cutting down on huge amounts of paper and shipping.

3. Our tours are mostly self-guided which means that support vehicles are not in service most of the time.

4. In the host country, we do our best to work with suppliers and properties that also adhere to ecological, low impact ways of doing business. It certainly isn't always available, but where it is, we try to reward those businesses with your patronage.

5. Our staff and owners do their part to live lightly and conserve. We are not eco-warriors, just concerned citizens of the planet doing what we can to rethink how we get things done. We believe that a little contribution by everyone will make a big impact and doing so doesn't require an unreasonable sacrifice.

We are putting money behind our convictions. Certainly, carbon contributions from a cycling and hiking tour are very small by comparison to other forms of travel. Nonetheless, we are pledging $9000US worth of offsets to make our trips carbon neutral, and we don't see this as negligible and something to be considered when comparing our tours to the competition.

Ecological/Environmental Impact

Same as above; impact is very low by virtue of the self-guided cycling and hiking tour concept. Vehicle support is not included and not necessary.

Sociological Impact

Our destinations occur in Europe in developed areas where culture is westernized and very similar to that of most of our clients. Cycling and hiking routes travel over developed trails and roads and never on undevelopped overland routes. Our customers travel to rural areas and their purchases and stays help to sustain these small communities and hopefully enhance the hiking or cycling access with added investment.

Economic Impact

Our tours have no known negative economic impact unless a customer were to cause an accident. We believe our tours are 100% positive for all the regions we visit.

Best Practices

Doing away with print brochures in 2003. One of the early adaptors of the net as a resource for travelers. Providing an interactive website where prospect travelers can get all the info they need to make a decision and not requiring unnecessary resources. Our tour formula is also very innovative and growing - it is a formula that minimizes adverse environmental impacts, more than other group, guided tour companies in the same activities.

3 most popular Trips (out of 27 total)



Bruges Airport, Belgium for 8 Days • from €1,095* per person

Provider: Pure Adventures (3 testimonials)

Cycling Belgium - a tour of Flanders from Bruges to discover four authentic Flemish towns of northern Belgium.This “self-guided” tour offers you the opportunity to discover the western part of North Belgium at your own pace. We welcome you in our cyclist friendly, comfortable hotel in Bruges (in Dutch: Brugge), “the Venice of the North” and one of Europe’s most visited historical cities. This mainly flat 260 km long bike loop connects famous and authentic Flemish towns. Additionally we propose… more

Offered May-October
Exertion level: 4
Boutique accommodations
Max group size: 24 people
Must form your own group? Yes (custom departure). Price based on group size.

Italy - Tuscany Bicycling Tour 4 nights

Italy - Tuscany Bicycling Tour 4 nights

Pienza, Italy for 5 Days • from €995* per person

Provider: Pure Adventures (3 testimonials)

Tuscany is an iconic name, symbolizing the good life - a vacation to enjoy all that is good: food, sun, lifestyle, wine, amusement, and relaxation. The culture of the region adds charm, and you can indulge yourself in this opulent way because you will cycle the famous undulating countryside. This Tuscany cycling tour starts in Pienza, and makes its way to Florence, where along the way you will visit the villages that have made Tuscany famous. You can enjoy very… more

Offered March-November
Exertion level: 4
Boutique accommodations
Max group size: 24 people
Must form your own group? Yes (custom departure). Price based on group size.

Alsace Bicycling Tour

Alsace Bicycling Tour

Strasbourg Airport, Entzheim, France for 7 Days • from €999* per person

Provider: Pure Adventures (3 testimonials)

Alsace cycling travel is a unique experience as you explore a part of the region that is nestled between the beautiful Vosges mountains in France and the borders of Germany and Switzerland, Alsace is a region rich in tradition. Alsace is a combination of cultures and therefore charm. The famous Route du Vin (wine route) encompasses at least 100 wine producing villages between Strasbourg and Colmar, creating some of France\'s best wines. Also also offers gourmet cuisine and has more… more

Offered April-October
Exertion level: 4
Boutique accommodations
Max group size: 24 people
Must form your own group? No

View all 27 Trips by Pure Adventures

RSS feeds

Subscribe to latest trips from Pure Adventures
(data includes trip title, photo, and brief description).

Subscribe to all provider's trips
(same data)

Is Pure Adventures your company? Register to get access.

You can get access to the Trips listed on TravelDragon, allowing you to add/edit your products. Register to get access if you'd like to add or edit Trips for Pure Adventures.